Sales Automation improves business results by bridging the gap between lead generation and closed sales
Atlanta – October 30, 2013 – Intelliverse, a global leader in cloud communications solutions, today announced the ability for its IntelliConnection Enterprise sales automation solution to integrate with a business’s marketing automation strategy, which helps push more leads from the ‘qualified’ to ‘closed’ stage of the sales funnel. IntelliConnection Enterprise is a cloud-based application that boosts the productivity of sales teams by helping salespeople have more conversations with more prospects - in less time. The solution fits in the category of ‘sales automation’, a component of the Sales 2.0 movement in which technology, the internet, and innovative sales processes come together to create faster, more productive sales cycles.
Though sales automation may be a relatively new idea, the same concept has already drastically changed the lead generation activities of marketing departments and created the marketing automation industry. International Data Corporation predicts that marketing automation will be a $4.8 billion industry by 2015 and a recent survey from Pardot (Salesforce.com’s marketing automation solution) says that 76% of global Software-as-a-Service (SaaS) companies and 25% of B2B Fortune 500 companies are already using marketing automation. The rise in marketing automation, however, has produced an increasing amount of time-sensitive inbound leads creating a catch-22 situation for sales teams, which must now find a way to increase the velocity at which they follow up with these large quantities of leads.
“We see the positive impact that marketing automation companies such as Marketo, Eloqua, Silverpop, and Pardot have made to the top end of the sales funnel by bringing more qualified leads into businesses,” said Sean Gordon, CEO of Intelliverse. “With IntelliConnection, we are applying that same philosophy to our customer’s sales process to ensure that these qualified leads are contacted quickly and effectively by a salesperson.”
IntelliConnection can be used as a stand-alone application or as a fully integrated cloud dialing application within a CRM system, such as Salesforce.com. The app can easily be customized to integrate into the existing marketing automation process used by a business. Common integration points include automatically putting web leads into a sales person’s calling list and providing the ability to create outbound sales dialing campaigns based on the score or rank assigned to a lead by the marketing automation platform. This simplifies the sales person’s process of identifying the best leads to call and ensures that hot leads are contacted as quickly as possible.
Intelliverse is a global cloud communications company specializing in solutions that help businesses and customers connect. With solutions that address all areas of business communications, including social media, inside sales, lead generation / appointment setting, conferencing, and contact center solutions, Intelliverse has been delivering reliable, scalable and flexible services for close to three decades. By constantly exploring innovative technologies, Intelliverse continues to stay relevant and focused on its customers. For more information, visit http://www.intelliverse.com.