People say cold calling is difficult. Yes, it’s difficult; there is no getting around that. However, for many thriving businesses, it’s the road to their success. Unlike others, a competent sales team perceives cold calling as an opportunity to connect with their prospects rather than a tiresome activity.

But, cold calling is still a pain point for many sales reps, especially if they are practicing without automation. Communication technology has come a long way over the years, and people know that too. They won’t answer a sales call if it sounds unsophisticated or conventional. Instead, they look forward to experiencing something innovative and novel from the caller while cold calling takes place.

So, it’s time to reinvent the traditional cold calling process that many companies still practice today.

Prioritize calls

Whether a sales agent is using a Power Dialer or making individual cold calls off a lead list; there are certain tools at their disposal to help them prioritize calls. They help to identify leads that need to be contacted first. It also sheds some light on information such as who has submitted a contact form, the interest level of leads on the brand online (including social media), how often they have visited the web properties, whether they have added an item to their carts, and a much more. Making a call with such information on hand helps the sales agent communicate with the lead effectively.

Power dialer or predictive dialer?

Understanding the difference between these two types of cold calling automation software will help you choose the tool best suited for your business.

Predictive dialers

If the sales team wants to make calls to several phone lines at the same time and by live agents, they can embrace a predictive dialer. It enables the agents to get notified when a call is picked up on one of the lines and never goes disrupted by disconnected calls, answering machines, and dial tones.

Power dialers

Unlike predictive dialers, power dialers make calls one after the other on a single line. This provides an opportunity to create speed while also having full control.

Embrace voicemails

Sales teams often consider voicemails to provide low value. But, at times, it can be one of the most useful tools in the sales process. With tools like Pre-recorded voicemails, you can leave the perfect voicemail every time. This will allow you to identify what messaging receives the most responses so you can replicate that across your sales team. So, instead of neglecting the relevance of a voicemail, sales agents can utilize it effectively and build new connections.

Automate the sales process

Sometimes, salespeople can’t always handle calls effectively or neglect to log activity into their CRM. They may be tired or frustrated. However, this shouldn’t affect the sales flow. Adopting dialing automation in business will ensure calls are always made and logged. With the real-time ability to track cold calling metrics, you can identify pitfalls in the sales process before they become revenue impacting. Always keep data clean and accurate with automation.

Provide value to the cold call

Before cold calling a person, sales agents must admit the fact that they are going to ask for someone’s valuable time. So, it is their duty to ensure they are not wasting the time of a prospect. Approaching the lead with utmost preparedness is the best way to sell to them. That means value should be offered on every cold call. Sales agents can introduce prospects with quality services that address their challenges and help their business.


Follow these best practices for cold calling success! Implementing such strategies can result in the most effective communication process.

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