Is generating leads a challenge?
61% of marketers say generating leads is their top challenge.
Lead generation is all about finding those who are interested in the product or services offered. Lead generation often stimulates the interest of potential customers for your product or service to qualify them as a prospect. Lead generation is very important because it enables the business to create interests which leads to more sales and higher conversion rates.
85% of B2B marketers say lead generation is their most important marketing goal, and 53% of marketers say half or more of their budget is allocated to lead generation. (https://blog.zoominfo.com/b2b-lead-generation-statistics/)
The companies often use digital channels to generate leads. A research was done by Demand Metric Research Corporation where they observed that the three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%).(https://jumplead.com/research/lead-generation-statistics)
Here are best practices for lead generation –
1. Identify Your Target Audience
The first step of lead generation is identifying your target audience for your business kind. It’s important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand. A target group of consumers is identified as likely purchasers of a company’s product. The targeted audience is the intended audience for publication, advertisement, or other business offers or messages.
2. Good Content
It’s very essential to create fresh content that inspires, engages and entertains your targeted audience. Your business’s website content should be unique, high-quality and it should be created primarily for user product knowledge and experience. In US 67% of companies use content marketing for generating leads. The content is used to visualize as your brand’s voice. There are several services that h warm-up leads through persuasive content via retargeting techniques.
3. Social media
Social media provides a number of opportunities for businesses to grow and create prospective customers and generate new leads. You can create several accounts or pages for promoting your brand on social media channels to capture the attention of your product or services and provides a base for the customers to recognize your company. Compose your brand name, logo, description informative and appealing to encourage more people to check it out.
4. Use CRM
CRM helps to gain a better understanding of customers’ needs, trends and taste, and preference so your sales process is simplified by which targeted customers can be reached effortlessly, it connects an organization with the customers in various ways and drives them closely towards the prospect. Usage of a CRM provides great customer service and assists in operating the workflows activities flawlessly and delivering marketing strategies. Customer relationship management helps to automate and maintain database information systems; it is the best tool for collecting customer information for ease and better management.
Email is a preferred communication form as 78% of the business environment uses email marketing because it is low cost and effective, It can be used to reach a large number of people in various locations and it provides an ease to communicate the information and rapid way to share information for marketing purposes. Businesses started using email for their lead generation brand promotion, marketing, and create benchmark of their product identification by the customer and it helps in increasing prospects.
6. Use pop-ups to engage the customers
Pop-ups are an effective way to engage with customers because it is impressive plus exciting and keeps the customers actively involved. Pop-ups are very much alive because it is noticed or observed as soon as displayed, pop-ups can convert up to 40% of your website visitors into subscribers and leads. Pop-ups are just like emails, SMS, and other marketing efforts that drive potential customers to purchase your product or service.
7. Host an informative webinar
By hosting an informative webinar, it acts as an interactive element that gives the ability to discuss and promote products and services. In webinars mostly topics that include high insights from business matter are advised and management tries to get the crucial prospect information in B2B scenario. It also helps in directly answering to the questions or enquires raised and ensure proper feedback.
It is time to bring this blog to a conclusion by realizing the above practices may assure to generate leads. These factors are associated with buying decisions of the customer, by understanding these practices marketers have a huge opportunity to build strategy and generate more leads. One must also remember that the key to successful sales is not just lead generation but lead nurturing as well. With 74% of global companies prioritize lead nurturing, one can say that it plays a vital role in lead conversion.