What is cold calling? Cold calling is a process where phone calls are made to people without prior information, with the objective to market or sell products or services is of a company. It is considered as one of the most effective techniques used for lead generation. Unlike other marketing methods, cold calling puts businesses and customers into direct contact with each other. It is an attempt to educate and convert potential leads to purchase either the product or service offered. Cold calling is a…Continue Reading “Generating leads through cold calling”