They often say selling is both an art and science. Wonder why? Selling requires both hard and soft skills. Knowledge and skills refer to the technical expertise and understanding customer needs and how your product or service fulfills those needs, which relate to the left side of the brain. As knowledge is the sum total […]
Category: General
Ten traits of a super salesperson
Abraham is one of the star salesmen in a company who is into software selling in the B2B arena. Abraham says sales is an exciting profession for him with an element of instant gratification as he can close the deals faster. Jenny joined the organization a year ago, but she finds sales an intimidating profession […]
Part 1: The Psychology Behind Consumer Decision Making Process
Consumers now have easy access to extensive amounts of information to be better informed which influences their buying decisions. Once a consumer has become a prospect, a marketer’s goal is to assist them through the sales cycle so the prospect can actually make the decision to purchase the product or service. Traditionally, many companies envisioned […]
Closing – Effective Communication to Accelerate the Sale
Move to the prospect’s side of the table, identify the problem, get involved in the solution, and your closing percentage will increase. Zig Ziglar, Secrets of Closing the Sale (1984) Today, closing the sale is still a fundamental key to success for the sales professional, even though the digital world has transformed the landscape of the […]