After however many emails and a seemingly endless game of phone tag, the day has finally arrived: you’re meeting your prospective customer in person. You’ve got your talking points down, your sales deck buttoned up, and your favorite outfit is ready to go. You’ve done everything you can to make this meeting go well — […]
Category: Presenting
The 5 Stages of Sales Prospecting
Sales prospecting is a process that turns your target market into a customer sale. Breaking down the process into 5 stages can help you not only notice areas of improvement but figure out ways in which you can increase sales and make your work more efficient and effective. The first three stages of sales prospecting […]
The Formula for Deal Generation
As lead generation transitions to the more efficient and effective strategy for a deal generation, it is imperative to understand the differences between the two. The primary differentiators can be broken down into four components: strategy, prospects, work and results. Proven methods are an essential component of both lead and deal generation. The noticeable variation […]
4 Absurdly Simple Lead Generation Tactics
The first and most important step of online lead generation is to understand your customers – what do they want and how can you meet their needs? Once you have established this strong foundation, you can develop a strategy with lead generation tactics that allow you to engage with your customers at the right time […]
How To Convert Consumers In The Decision Making Process
Many marketers use a sales acceleration strategy of more frequent contact, more information, and more repetition. However, with an overload of information, consumers may just shut down. Too much choice can be debilitating for the consumer decision-making process. In a widely cited and revealing experiment, Sheena Iyengar, of Columbia Business School, presented a sampling table […]