As a sales rep, finding qualified prospects and converting them into customers is the ultimate goal. Many agree that, when properly done, cold calling yields the greatest outcomes in regards to large opportunities. Still, there are others that consider cold calling to be archaic with a low strike-rate regardless of opportunity size. While everyone is […]
Category: Proposing
The 5 Stages of Sales Prospecting
Sales prospecting process turns your target market into a customer sale. Breaking down the process into 5 stages can help you not only notice areas of improvement but figure out ways in which you can increase sales and make your work more efficient and effective. The first three stages of sales prospecting are the ideal […]
The Formula for Deal Generation
As lead generation transitions to the more efficient and effective strategy for a deal generation, it is imperative to understand the differences between the two. The primary differentiators can be broken down into four components: strategy, prospects, work and results. Proven methods are an essential component of both lead and deal generation. The noticeable variation […]
4 Absurdly Simple Lead Generation Tactics
The first and most important step of online lead generation is to understand your customers – what do they want and how can you meet their needs? Once you have established this strong foundation, you can develop a strategy with lead generation tactics that allow you to engage with your customers at the right time […]
The Best Way to Sell Add-ons
If you’re like most seasoned sales professionals, you have a method to your approach. There’s a specific “stack” you want to sell, and your efforts revolve around techniques that put that stack first and foremost. For many pros and their companies, though, there are things to sell beyond the stack. Add-ons can be a powerful […]
How To Convert Consumers In The Decision Making Process
Many marketers use a sales acceleration strategy of more frequent contact, more information, and more repetition. However, with an overload of information, consumers may just shut down. Too much choice can be debilitating for the consumer decision-making process. In a widely cited and revealing experiment, Sheena Iyengar, of Columbia Business School, presented a sampling table […]