Sales Sales Analytics

Predictive Analytics – Predicting and Influencing Behavior

Marketers and businesses are always looking to better understand their customers and potential customers, seeking to know what influences the purchase decision, and what actions, triggers or encouragements will accelerate sales. Organizations started relying upon data science to gain valuable information including insights into customer behavior from the growing volumes and types of data – sometimes […]

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Sales Sales Analytics

Deal Generation to Become the New Lead Generation in 2015

Deal generation is set to overcome lead generation within the year. This modern-day sales strategy focuses on making meaningful connections with qualified prospects, which reduces legwork and results in an increase in conversion rates and close ratios. Focus on Qualified Prospects While the original version of lead generation emphasized finding leads who had the potential […]

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