Marketers and businesses are always looking to better understand their customers and potential customers, seeking to know what influences the purchase decision, and what actions, triggers or encouragements will accelerate sales. Organizations started relying upon data science to gain valuable information including insights into customer behavior from the growing volumes and types of data – sometimes called “Big Data,” which, the critics call an informal way of referring to lots of data. In the past few years, organizations have shown renewed interest in the area of…Continue Reading “Predictive Analytics – Predicting and Influencing Behavior”
