While there are many ways to contact your potential customers, cold calling is often considered one of the most popular techniques. Even though it leads to less conversions, the approach has been used effectively by experienced sales reps. However, if you think the key to success is ‘experience’, it’s not. It’s all about delivering the right message to the right people at the right time. Here is where a sales rep can look at other options, and cold emailing in one of the ideal methods that can be used effectively to approach your potential clients.
There are various reasons to suggest that an email can serve as a better option to accomplish this as compared to a call. Here are some of the reasons that using cold emailing can be a helpful for sales teams.
Most of us like to check our email every day. We not only like to read them but also respond to it. Though we may not like all the emails that have been sent to us, we always have the option to delete or junk them. Also, most people do not have many email ids, which makes it essential for them to check the emails received on the couple of email addresses they have.
Using an free email tracking tool, you can even get notified as soon as the recipient opens your email. By tracking your emails, you can identify various details when your mail gets opened. Also, you can figure out the number of times an email got opened and on what device, as well as the location of the recipient.
Also, corporate leaders who are mostly busy prefer responding to sales emails to sales calls. Especially a cold call can be a disturbance if made during busy office hours. Sometime it can also be annoying when made on off days, which makes email much more convenient. Also, when contacted through an email, recipients can read and respond to your sales proposal at their convenience. Unlike a cold call, a cold email would not disturb your potential customers, especially if they’re in the midst of something important. They can happily read them in leisure time, which increases the chances of an affirmative response.
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Another important advantage of email is that it can be easily customized. When your sales message caters to the specific need of customers, they’d like to respond to it more often than not. There are many email-templates that are available for free, and can be used to match your sales message. Be it the subject line, or call-to-action, an email can have just the right mix of attributes to fascinate the readers. An email template can be easily used to develop creative e-mailers. There are lot many options available online and most of them are free. The automation involved not just helps you to send thousands of emails at one go, but also makes email-based sales campaigns a cost-effective affair. Even if you opt for a paid email marketing service, you can still keep the campaign well within your budget.
However, you still need to get your messaging right. A message that makes a false claim can be found out with ease. Moreover, there’s no way to back out of business commitments through emails because the recipient has the written proof. Yet, many of its benefits are attractive enough for you to consider cold emailing as an alternative to cold calling. So, if you’re tired of cold calling and looking for more reliable options to generate and close leads, give cold emailing a try.