While there are many ways to contact your potential customers, cold calling is often considered one of the most popular techniques. Even though it leads to fewer conversions, the approach has been used effectively by experienced sales reps. However, if you think the key to success is ‘experience,’ it’s not. It’s all about delivering the right message to the right people at the right time. A salesperson can explore other options here, and cold emailing is one of the ideal alternatives to approach potential clients.
There are various reasons to suggest that an email can serve as a better option to accomplish this than a call. Here are some of the reasons that using cold emailing can be helpful for your sales teams.
Most of us like to check our email every day. We not only want to read them but also respond to them. Though we may not like all the emails that have been sent to us, we always have the option to delete or junk them. Also, most people do not have many email ids, which makes it essential for them to check the emails received on the couple of email addresses they have.
Using a free email tracking tool, you can even get notified as soon as the recipient opens your email. By tracking your emails, you can identify various details when your mail gets opened. Also, you can figure out the number of times an email got opened and on what device, along with the recipient’s location.
Corporate leaders who are primarily busy prefer responding to sales emails to sales calls. Especially a cold call can be a disturbance if made during active office hours. Sometimes it can also be annoying when made on day-offs, which makes email much more convenient.
Recipients can read and respond to your sales proposal at their suitability when contacted through emails. Unlike a cold call, a cold email would not disturb your potential customers, especially if they’re in the midst of something important. They can happily read them in their leisure time, which increases the chances of an affirmative response.
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Another significant advantage of email is that it can be easily customized. When your sales message caters to the specific need of customers, they’d like to respond to it more often than not. Many email templates are available for free and can be used to match your sales message. Be it the subject line or call-to-action, emails have the right mix of attributes to fascinate the readers. There are a lot of free templates available online. The automation helps you send thousands of emails at once and makes email-based sales campaigns a cost-effective affair. Even if you opt for a paid email marketing service, you can still keep the campaign well within your budget.
However, you still need to get your messaging right. A message that makes a false claim can easily be discovered. Moreover, there’s no way to back out of business commitments through emails because the recipient has the written proof. Yet, many of its benefits are attractive enough for you to consider cold emailing as an alternative to cold calling. So, if you’re tired of cold calling and looking for more reliable options to generate and close leads, give cold emailing a try.