Many sales strategies we practice today aren’t too different from sales strategies teams utilized 10, 20, or even 50 years ago. There’s a good reason for that: tried and true tactics for generating leads and making the sale can be extremely effective. As the saying goes, if it’s not broke, why fix it?

Yet, while it’s true some sales strategies remain relatively consistent year over year, there’s no denying that technology has introduced a whole new set of challenges – and opportunities – when it comes to sales.

One downside to the “tried and true” method of sales? It’s pretty time-consuming. Finding ways to be more efficient while using the advantages technology affords us can be a game-changer in a business where it really boils down to the numbers.

To share some of these technology-driven, time-savings methods for improving your outbound sales, we’ve created an eBook called A Multipronged Approach to Outbound Sales. In it, we focus on three main areas of improvement:

Three Areas of Improvement

  1. Email
  2. Social media
  3. Warm calling

Even if you are using all of these methods, chances are you aren’t using them all to their fullest potential, and as a result, may be missing out on some great sales opportunities! By leveraging technology, you and your team can focus less on prospecting and more on pursuing and perfecting a sound outbound sales strategy.

In this eBook, we will outline best practices for using each component within the three-pronged outbound sales approach to increase productivity, efficiency and drive high-performance sales teams that accelerate sales and grow revenue.

We’ll cover things such as:

  • Using a solid opening statement to improve the effectiveness of your email outreach
  • Using social media and other research methods to turn your cold calls into warm ones
  • Leveraging the power of LinkedIn to humanize the sales process

And a lot more! Want more? Read our eBook, A Multipronged Approach to Outbound Sales, for the more invaluable insight!

multi pronged approach to sales ebook