Wine and dine, booze and schmooze… whatever you call it, showing your prospects a good time is, for many sales professionals, simply part of what it takes to seal a deal. But, just as different parts of the sales process – and indeed, different prospects themselves – require a customized approach, so does the “wine and dine” part of the process. Not all prospects will respond the same to your efforts, so taking a smart approach matters. Let’s talk about the core ways you can…Continue Reading “The Art of Schmoozing. It’s More Than a Suit & Tie”
