In today’s digital era, we are surrounded by valuable data that we either didn’t know existed or were simply unable to obtain and optimize. Information that could greatly benefit our businesses and accelerate overall sales is extensively used by organizations nowadays. Companies of all sizes are adopting a wide variety of sales acceleration software for data collection and analysis. One of the most convenient and overlooked applications is an Email tracker. Email tracking software is a truly invaluable resource to interpret how your business emails are being used and received.
How it Works
One of the advantages of the free email tracking Google Chrome plugin is that existing email systems can also use them. It utilizes a fascinating process in which information is distributed and collected through in-place methods with various bits of computer code. When a prospective customer receives an email, a tracking image is loaded, enabling the business to know when a message has been opened. Once the email has is accessed, any links or attachments clicked upon will load another cookie. These cookies are collected to analyze particular patterns that may arise in the future. This analysis further helps develop a specialized sales acceleration email campaign tailored to suit your business and its customers.
Benefits in Marketing and Sales
The information obtained through email tracking can be beneficial for marketing and sales purposes. It also helps businesses ascertain how well their email messages are being received and determine if the content could somehow be more effective.
Email tracking also enables real-time notification of when, where, and how your emails are being opened. These specifications can be effectively utilized by the salespeople and can come in handy when it comes to making a sale. A study showed that a call to a prospect who just opened your email is 10x more likely to result in a live conversation. Thus, an email tracker helps marketing teams take the right action at the right time, resulting in increased conversion probability.
Old Vs. New
People and businesses tend to get comfortable with what works. This creates a stable business system but stagnates growth limits. Technological advancement is changing the world rapidly. The traditional form of emailing has its benefits but remains underutilized. Our free Outlook email tracking plugin optimizes current data available within email delivery and facilitates the marketing and sales teams with information that helps them close deals. The approach of sending emails has changed drastically over the last 20 years. Companies are now leveraging email tracking technology to empower salespeople with critical insights to send emails to potential buyers at the right time and right place to get more responses and increase sales outcomes.