Sales Dialer

Three ways a sales dialer can help in closing more deals

A sales team can achieve its target only when it has sufficient leads to contact. When they have to achieve the numbers through cold calling, there is always a scope for most of the calls ending up at voicemails going unanswered or being abandoned. It has been estimated that, on average, sales reps make 52 calls a day, and 15% of their time is spent leaving voicemails.

Even though sales personnel undergo intensive training, they may get demotivated if they are unable to find the prospects, especially when they have to dial each number manually. In such a scenario, companies can help their sales members avoid the manual dialing process by opting for a sales dialer.

A sales dialer is an electronic device that can automate and simplify the manual dialing process for contacting prospects. It can add a whole new dimension to the mundane process of cold calling by enabling sales professionals to make a call with a click of a button. As such, the whole process of cold calling can turn much more efficient.

Higher productivity

In cold calling, most of the calls end up being received by people who are not interested in the offering. Also, many a time, the call doesn’t go through due to busy signals, or there is simply no response. As such, sales agents using manual dialing can waste a lot of time in dialing each number by hand. A Sales Dialer can help the sales reps by automating the process of dialing each number manually and can also ensure that they connect with the prospect more often than not. The sales dialer will discard all the incorrect or dropped numbers calls and the calls ending up on the voicemails. It will also eliminate the unanswered calls, which will ensure no wasted calls and improve the productivity of the agents.

Improved conversion

Not all calls get connected to the prospective leads in the first attempt. Sales dialers can help salespeople to retry the abandoned calls after some time based on the result. The sales dialer can be programmed with different retry strategies for different results. For instance, a busy call can be retried after 5 minutes, while a non-answered call can be redialled after 2-3 hours. For abandoned calls, the time-gap can be 48-72 hours and so on. As such, the sales dialer will never let the salespeople miss out on leads, which intron will increases the conversion rate.

Simplified prospecting

A sales dialer can be integrated with the lead management software, which can help the sales teams to filter out blacklisted and DND numbers. Similarly, when integrated with a CRM, it can streamline all the contact information, customer history, lead data, and call-back info. The organized information can be helpful in targeting the right leads at the right time and ensure more sales. The integrated system can also manage the journey of each prospect and customer across their engagement cycle. This will enable agents to prioritize the leads and initiate a call based on the priority level.


Sales dialer can ensure the agents always get connected to a live call while filtering out the rest. As such, it can drastically improve the conversion rate per agent and also maximize both productivity and profitability.

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