Sales 2.0 is quite simply the idea of complementing traditional, proven sales practices with modern technology. Sales 2.0 is not one specific thing but rather a state of mind, a way of thinking progressively.

Successful selling means staying on top of your game and selling smarter – and that’s the case whether you’re an individual salesperson or a business. Either an individual or a business can adopt and apply Sales 2.0 ideas.

So let’s break this down and see how Sales Automation works for an individual salesperson

A Sales 2.0 individual is socially savvy, mobile-y connected, and technology-oriented. Some examples of practices that this type of salesperson may adopt include:

  • Using a CRM system’s mobile app, so customer data is always accessible
  • Making a connection on Linkedin after meeting a new contact
  • Applying sales automation tools to speed up mundane processes such as logging calls and cold calling

How does the right Sales Automation impact a sales organization?

Enormously. When a sales organization blends technology with the right sales tools, the salespeople increase productivity and accelerate time to revenue – which directly impacts company profits and growth.

Success for Salespeople

Salespeople that get Sales 2.0, interestingly enough, find that they get a lot more “day” out of their time and become much more efficient and competitive – and interestingly have no problem with user adoption because they see the immediate results.